Austria, restaurants, rosé, sparkling

Label Lust: Hugo Sparkling Rosé

The Hugo

I’m not above admitting that a flashy wine label gets my attention; I appreciate some thought, graphic design, and artistry wrapped around a bottle. It’s nice to have a little sizzle on the outside and deliciousness on the inside, no?

The Weingut Markus Huber “Hugo” Rosé Sparkling (or Sparkling Rosé?) is a true delight. These pink bubbles from Austria are a blend of Zweigelt (a traditional Austrian red grape that I have previously noted a fondness for) and Pinot Noir. I first had a glass of the Hugo at my new favorite restaurant, La Bête, and was charmed by its freshness, elegance, and style. With two of my wine industry brethren in tow, we naturally had to order a bottle. The only thing more clever, playful, and fun than the label of this great bottle of pink bubbles was this trio of dudes at La Bête. We held court at the bar, ate delicious food, gabbed with fellow patrons, and create more than one inside joke. Drinking bubbles just makes everything that much better.

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